BUILT TO LAST
An icon 30 years in the making. Since 1995 we have been creating simple, tough, purposeful products that stand up against the outside elements. Mark the moment with us and buckle up for what’s ahead...
WE BUILD DURABLE PRODUCTS FOR WHEREVER YOU'RE HEADED.
With an unwavering focus on innovation and durability, we continue to push boundaries, crafting purposeful products, built to last.
LIFE IN MOTION
SINCE 1995
Powered by scrappy means and curious minds, Chrome was born from a no-bullsh*t maker mentality with a focus on functionality with some play along the way. From a small garage in Colorado to a small but mighty crew in Portland, OR we've never lost our passion for thoughtfully designed gear rooted in purpose.
2001: CITIZEN
When faced with the very real problem of dropping a fully loaded messenger bag, and unsatisfied with the buckles we could buy from a catalog, inspiration struck. We went to the junkyard and removed an Oldsmobile seatbelt buckle and sewed it onto a messenger bag. This marked the beginning of our resourceful way of making useful and dependable gear with fanatical focus on the details.
2007: BEST FOOT FORWARD
All too familiar with the click click click of walking with a cycling shoe, we decided to reinvent it. With durable nylon and a built-in shank for on the pedal performance we kicked off our footwear collection. Today we continue to make shoes and boots built for life on and off the bike.
2008: RETAIL THERAPY
Our first HUB opened below our office in San Francisco, created to be not just a retail store but a true hub of the city. With an in-house bag maker, early morning coffee shop and the knowledge of the best (and most affordable) burrito in the city, our HUBs reimagined the world of retail.
2012: SHORT STORIES
Taking inspiration from the architecture of our cities, the Tensile Hip Pack is all about strength through structure. Built from a lightweight, weather-resistant, recycled ripstop nylon, the Tensile Collection reflects our commitment to keep pedaling forward, designing products with thoughtfully sourced materials.
2013: WATER PROOF INNOVATION
Our bags were always built to stand up to the elements, but with our Urban Ex collection we took it further. Taking nods from dry bags and outdoor packs we took our knowledge to build a fully waterproof backpack, guaranteed for life.
2015: KADET
As technology got smaller and people moved faster, there was the need for a bag as comfortable and easy to access as our messengers, but small enough to keep things light. Enter the Kadet Sling. An icon in it's own right, the Kadet launched us into the world of slings and we never looked back.
2024: PDX DROP SHOP
Part creative space, part retail store, all CHROME with first access to new drops and exclusive product you can only find here. The Drop Shop may be tiny in size, but it makes a big impact - a way to connect with the community, knowing that booming cultures are built from the energy of the people in them.
30 YEARS OF CHROME
30 years of movement. Of messenger bags and midnight rides. Of gear built in garages and tested on the streets. Of buckles, grit and doing it our own way.
MADE FOR YOU
Everything we design starts with you—the real ones out there creating, moving, and making things happen. For the builders, the boundary-pushers, the always-on-the-move crew. Our gear is made to match your energy and individuality, grounded in our belief that thriving culture comes from the people who live it every day.